Heelys, Inc. has named Edelman as its public relations agency-of-record. Edelmans Dallas office will be responsible for extending Heelys brand recognition in the youth wheeled footwear, footwear, apparel, and accessories markets, and will work to position Heelys as “the leading authority on kids' healthy, active lifestyle.”
“With the increasing competition from other youth consumer-driven companies, Heelys recognized the need for an aggressive public relations and branding campaign to strengthen its position as an innovative leader in the sports footwear industry,” said Teresa Henderson, executive vice president and regional general manager, Edelman Southwest. “Our industry knowledge and experience combined with our philosophy to provide exceptional client service were the determining factors for winning the business. This win is a testament to Edelmans strategic approach to strengthening our core practice areas.”
