Heelys, Inc. announced that N. Roderick McGeachy, III has been appointed to its Board of Directors. McGeachy will also serve as a member of the Board's Audit and Compensation Committees. He is currently Chairman, CEO and President of Tandy Brands Accessories, Inc. an Arlington, Texas-based designer and marketer of fashion accessories.

McGeachy served as vice president/strategy and business development at VF Jeanswear where he developed brand, product and segmentation strategies for its $2.9 billion Jeanswear coalition and its Wrangler and Lee brands across North and South America. He was also general manager of the Bike Athletic Division of Russell Corporation in Atlanta as well as having held management and marketing positions at Accenture and Sara Lee Corporation.

“We are extremely excited to have Rod join our team. His experience and expertise are perfectly in sync with where we need to go at Heelys. He is also working his own turnaround at Tandy so he has a great feel for what we're dealing with here,” said Tom Hansen, Heelys CEO.

McGeachy received his Bachelor of Arts from the University of North Carolina at Chapel Hill and a Master of Business Administration from Harvard University.