Headsweats partnered with IMBA and the Dig In National Trail Fund Campaign aimed at raising money for its chapters’ mountain bike projects nationwide.
As part of the partnership, Headsweats will be selling Limited Edition IMBA hats for a $10 donation to the IMBA Dig In Campaign exclusively at the Interbike trade show, September 20-22.
Staff in Cincinnati, OH and Boulder, CO offices will work with their local IMBA chapters on trail maintenance in the coming year and the company will continue to donate 20 percent of all proceeds from the branded IMBA Collection, available on Headsweats.com.
“We credit the cycling community with our early success in the headwear industry, and it’s always a pleasure to be able to give back whenever possible to great industry non-profits such as IMBA,” stated Headsweats President Mike McQueeney. “We admire and are thankful for IMBA’s hard work on the trail and through advocacy that truly benefits the mountain bike community.”
IMBA’s inaugural goal for the Dig In Trail Fund is to distribute at least $250,000 to its chapters across the U.S. The nonprofit anticipates 50-100 chapters will participate in the Trail Fund which will create a critical mass of participation and make it a highly relevant and anticipated fundraiser.
For more information on IMBA’s Dig In Trail Fund, visit imba.com.