Headsweats launched its Spring collection featuring new designs, an updated logo and new colors including Mandarin, Amazonian Purple, Seaway, Timber, and Burma Yellow.
The Spring Collection includes solid-colored headwear and several prints, including floral, zigzag, stripes, and mountains in Headsweats best-selling SKUs, including its Performance Race Hat, Reflective Race Hat, Technical Trucker Hat, Performance Crusher, Performance Supervisor, Reflective Supervisor, Super Crush Visor, Velocity Visor, and Cycle Cap.
Timed with the Spring collection, Headsweats plans to introduce retail product lines for brick-and-mortar sales.
Mark Mechelse, Headsweats new head of marketing, will help guide company updates by bringing a shopper marketing and consumer research background focused on health and wellness to the brand. Mechelse is an industry veteran of retail and shopping with U.S. retailers, including mass, grocery, and drug outlets.
“Headsweats is built on a strong e-commerce presence, and with Mark’s help we are excited to bring that same experience to customers in-person,” said Jim Heese, Headsweats CEO. “Mark has helped develop many strategies around innovation and enhanced customer experiences, so his knowledge will continue to elevate the Headsweats brand and take us to the next level.”
During the brand refresh, reducing contamination and plastic consumption is a priority for Headsweats. Current sustainability efforts include solar energy panels and biomass energy production at its 100 percent vertically integrated manufacturing facility.
For more product information, go here.
Photo courtesy Headsweats
