Headsweats, makers of wicking hats, hired North Carolina-based public relations firm Darby Communications. The partnership is effective immediately.
“Headsweats was born out of a love for sports and desire to make them better for others. It’s satisfying to work with clients who share our values and commitment,” states Coral Darby, of Darby Communications,
The initial PR focus revolves around getting Headsweats’ new Eventure Fabric hats and visors on the heads of industry influencers, promoting the launch of Headsweats’ in-store merchandising and sales program, and expanding interest on their already popular custom sublimation capabilities at Winter OR.
“We are thrilled that this partnership coincides with the release of our new Eventure line of hats and visors,” says Kay Martin, Headsweats President. “Darby Communications has the grass roots strength we were looking for to launch this line.”