Head promoted Chris Vanderknokke to vice president of Winter Sports, Head Canada. He was director of sales and marketing for Winter Sports.
“Chris has made a tremendous impact on the business since joining the company seven years ago, growing our market share and firmly establishing Head as a leading brand in the ski industry,” said Rob Morash, general manager, Head Canada.
In addition to his sales and marketing responsibilities, Vanderknokke will become more involved in day-to-day operations and assume full P&L responsibilities for its Winter Sports division in Canada.
Vanderknokke sits on an International Committee for the company that identifies industry trends and develops products to meet evolving skier needs.
Vanderknokke will continue to work from the company’s Guelph, Ontario office and warehouse facility.
