ltexa Srl and GHS Holdings added two partners for its HDry 3D direct lamination waterproof breathable membrane with Ariat performance footwear and Shred Dog performance apparel, integrating the company’s latest technology for W22/23.
HDry is an advanced technology for waterproofing technical gloves, footwear, backpacks, and bags through a direct 3D lamination of a waterproof-breathable membrane to the inside of the outer layer of these products.
“At Ariat, we strive to deliver the best in innovation and technology. Partnering with HDry has added functional, breathable waterproof construction to our shoes,” said Riley Goldman, senior manager, product merchandising, Ariat shoes.
Shred Dog’s Elevated Kids Glove for 2023 bonds HDry’s membrane to the outer face fabric, eliminating water from pooling and better dexterity.
“In designing a better youth glove than has ever been available, we sought out the highest quality materials from around the world, and it was a no-brainer to incorporate HDry technology at the core,” said Dallas Moore, Co-Founder & Co-CEO of SHRED DOG. “Their 3D seamless application eliminates the gap where traditional hanging liners fail. We have tested this technology extensively and know that it will keep kids warm and dry on the snow.”
