Hayes Performance Systems announced Thursday it has appointed Scott Grall as marketing director at its global headquarters in Mequon, WI.

Grall is a seasoned marketing industry veteran. Through his 28-year career, he has expert knowledge in strategic planning, branding, business-to-business marketing, business-to-consumer marketing, digital marketing, website development and optimization and more. He brings significant process planning to the Hayes team as well.

With a degree in journalism, Scott has experience covering professional athletics, including the racing beat. His career journey has also involved marketing luxury products. OEM marketing, distributor marketing and advertising agency experience.

“There is such a fantastic opportunity to bring Hayes marketing to a higher level of excellence,” Grall said. “I am looking forward to help tell the Hayes story to our current and potential customers in a fun and engaging manner.”

Scott will oversee all Hayes Performance Systems’ brands: Hayes Disc Brakes, Manitou, Protaper, Reynolds, SUNringlé and Wheelsmith.

Darren Campbell, Hayes Bicycle Group president, said, “Our industry continues to streamline and accelerate the two-way communications between manufacturer and consumer. It was imperative for us to have the talent on our team to ensure we are evolving accordingly. We are very excited to have Scott on board. His strength in marketing strategy and passion for excellence in execution will make a significant impact for our brands and customers.”