HanesBrands (HBI) secured the exclusive rights to design, manufacture and distribute UCLA fan apparel in the mass retail channel. The multi-year agreement will see HBI developing exclusive collections for men’s, women’s, unisex, youth, infant, and toddler apparel.
The agreement starts in 2024, ahead of the University’s move to the Big Ten Conference, where it will compete to extend its 120 NCAA team national championships.
In addition to the Champion and Hanes brands, HBI’s Alternative Apparel and ComfortWash brands are included in the company’s collegiate apparel program.
“We are excited to team up with UCLA as the school embarks on its historic move to the Big Ten Conference,” said John Fryer, HanesBrands president of Licensed Sports Apparel. “UCLA has a strong and passionate alumni base, and it will certainly gain new fans as it creates new rivalries across the country. We look forward to developing for both long-time fans and new fans responsibly made apparel that drives excitement and engagement.”
UCLA joins 30 other schools with exclusive, mass-retail channel agreements with HBI, including the University of Michigan, Clemson and Penn State. In addition, more than a dozen universities have primary apparel partnerships with HBI, including the University of Texas, The Ohio State University and the University of Georgia.
