Steamboat Springs, CO-based SUP maker Hala Gear has opened a warehouse in Auckland, New Zealand, and now ships direct to customers on the North and South Islands. Products can be ordered via the company’s New Zealand website, halagear.co.nz

Hala expanded into the New Zealand market due to steady growth in North America and the rising popularity of stand-up paddleboarding around the world. The company’s Auckland warehouse will ship their top-selling Rival Hoss, award-winning Carbon Straight Up and more.

Hala also operates warehouses in Denver, CO, and Amsterdam, Netherlands. With the addition of their Auckland warehouse, Hala now serves whitewater enthusiasts, flatwater paddlers and weekend warriors worldwide.

Now Kiwi paddlers can crush world-class whitewater, tour pristine peninsulas, and enjoy New Zealand’s classic surf – all Hala’s award-winning inflatables.

Built on a platform of durability, stability, and maneuverability, Hala Gear has been an industry leader in the inflatable SUP market since 2011, building boards handling everything paddlers can muster with a product line catering to whitewater, surf, expedition, touring, yoga, and adventure paddlers. Each Hala board is backed with an industry leading three-year warranty.