Haglöfs has recruited Christina Rolén as its new Global Marketing Director in a bid to bolster brand awareness and customer loyalty at Swedish outdoor brand.
Rolén has comprehensive experience from international marketing at managing positions at, among others, Adidas and Nike. She most recently was CEO for the children’s wear brand Mini Rodini. Rolén will take up her new position latest on October 1, and will be part of Haglöfs’ executive management team.
“In our work to take Haglöfs to the next level where we strive to increase brand awareness, strengthen our brand equity, and reinforce our consumer loyalty, a strong marketing director is vital. Rolén’s extensive experience in strategic brand building together with her solid skills in all disciplines of modern marketing and her strong leadership abilities make her perfect for this role. We are very pleased to welcome her on board”, said Peter Fabrin, CEO of Haglöfs.
“Haglöfs is an amazing brand with plenty of potential. I look forward to join the exciting journey that Haglöfs has embarked on and to get the possibility to lead the global branding towards new heights” said Rolén.
