Footwear brand aggregator H.H. Brown has launched a new brand called Align. “Combining time-honored shoemaking with innovative technology and contemporary style, Align offers a variety of men’s designs tailored to support unmatched comfort, no matter where the journey leads,” the company commented.

“H.H. Brown has always been at the forefront of footwear innovation, and, with Align, we’re bringing rugged, timeless style to life like never before. Our mission is to craft exceptional footwear that goes beyond fit and feel—Align shoes are built to support men on every adventure,” offered Tim Pearce, EVP and GM.

“From sneakers and lace-ups to loafers and oxfords, Align shoes are crafted with thoughtful details that elevate both form and function for everyday wear,” HHB said in announcing the launch. “Key features include a premium dual-density footbed for optimal support, weatherproof leathers and sealed-seam construction for added durability, and slip-resistant outsoles for improved grip and confidence with every step.”

At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.

“Every step of the design process was guided by our vision to offer shoes that move seamlessly with the wearer, providing ease of movement without sacrificing durability,” said David Mondrick, senior footwear designer at H.H. Brown. “By combining the finest Italian leathers with an advanced, built-in footbed, we’re bringing together luxury, support and comfort in a way that hasn’t been done before.”

The H.H. Brown portfolio includes Align, Børn, BØC, Carolina, Comfortiva, Corcoran, Dexter Bowling, Double-H Boots, EüroSoft, Korks, Kork-Ease, Matterhorn, Nurse Mates, Söfft, and Softspots,

Image courtesy Align/H.H. Brown