GT Bicycles, based in Aliso Viejo, CA, hired Kevin Noble as head of North American sales. He formerly led U.S. sales at Kona Bicycles.

Dan Rivard, Western territory manager, Patrick Kaye in the East and new hire Beny Huckaby, who runs point on customer service and warranty, will support Noble.

Former owner and COO of Colorado-based Revel Bikes, Jeremiah Starkeywas also hired to manage GT’s global sales and operations planning. Starkey is an industry veteran with “decades of experience” in the cycling space, including having worked at SRAM/RockShox and Crankbrothers.

Cindy Balsitis, the long-time manager of GT’s color and graphic department, was promoted to administrative manager, acting as head of staff and events and coordinating all business areas with the leadership team.

Photo courtesy GT Bicycles