GSM Outdoors, a portfolio company of Sentinel Capital Partners, L.L.C., has been acquired by Gridiron Capital, LLC. Terms of the transaction were not disclosed.
Headquartered in Irving, TX, GSM has a broad portfolio of hunting and sport shooting products sold under recognized brand names. GSM’s brands include Walker’s; Muddy, Hawk, and Big Game; Stealth Cam; Birchwood Casey, SME, TekMat, GPS Bags, and CrossFire; HME, Skull Hooker, and Viking Solutions; Hunters Specialties and Western Rivers; Cyclops; Boss Buck and American Hunter; and NAP. GSM sells through a diverse mix of channels, including online retailers, sporting goods stores, mass merchants, outdoorsman retailers, farm and fleet stores, and distributors across the U.S. and Canada.
“Sentinel has been an extremely supportive partner during this dynamic period of growth for our company,” said GSM CEO Eddie Castro. “We are passionate about our brands, just like the customers and outdoor enthusiasts we serve. Innovation, acquisition and integration of new brands and strong placement across multiple sales channels have given us the foundation for continued strong performance. We look forward to continuing our impressive growth trajectory.”
“It has been a privilege to partner with Eddie Castro and the rest of the GSM management team as they solidified GSM as the leader in the outdoor enthusiast industry,” said John Van Sickle, a partner at Sentinel. “In our two and a half years together, GSM executed a well-conceived acquisition strategy that, combined with its product innovation and development capabilities, expanded GSM’s brand offering, grew its market share and deepened its loyal customer base.”
Gridiron is an investment firm focused on partnering with founders, entrepreneurs and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B, B2C services, and niche industrial segments in the United States and Canada.
Gridiron Capital is headquartered in New Canaan, CN.
Photo coutesy Gridiron Capital