GSI Outdoors has hired Gamic Sports Inc. to manage sales and marketing functions of its outdoor cook and tableware and related accessories in Quebec and the Maritime provinces, including New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland.
“Gamic Group’s vision for growth in Quebec and the Maritime Provinces aligns with our overall company global expansion objective to push new boundaries, literally and figuratively, with our brand,” said Tom Hathaway, director of sales for GSI Outdoors North America. “They understand the uniquely Canadian culture of these regions and will be able to very effectively relate to retailers and consumers. They join Yates Outdoor Sales in Canada, our strong team already in place in Ontario.”
Based in Montreal, Gamic is headed by industry veterans Ghislain (aka “G”) Leroux and Antoine Simpson, who have nearly a decade of outdoor industry experience and are well versed in the retail trade and active participants in a variety of outdoor sports. The firm already represents such prestigious brands as Black Diamond, Nemo Equipment, Sterling Ropes, AKU Footwear, Sherpa Adventure Gear, OCA Skis, Norfolk Socks, C4 Belts and Avatech.
GSI Outdoors is in the business of making cookware, dining products and related accessories that adapt the comforts of home to active outdoor lifestyles at the campsite, base camp and anywhere in between. In 1985, brothers Don and Ian Scott and sister Kathy started the company in San Diego and then moved to Spokane, Washington in 1995, where they have been ever since. In 2001, GSI Outdoors started distributing outdoor related gifts under the name of Outside Inside. What began as a small distribution company selling blue enamel tableware has expanded into the design, manufacturing, sales and marketing of an innovative array of outdoor cookware and a whole range of eating and drinking products that are technical, innovative and fun. GSI Outdoors products are distributed worldwide.
