GSI Commerce Inc. said Ronald C. Williamson has joined the company in a newly created position as senior vice president of customer care. Williamson will report directly to Bob Wuesthoff, GSI executive vice president of global operations, and will have responsibility for GSI’s U.S. customer care operations, which includes four customer care centers and approximately 1,600 agent workstations.
 
“Ron’s deep expertise in direct-to-consumer e-commerce and catalog customer care is a great complement to our current organization and capabilities,” said Wuesthoff. “One of GSI’s core strategic objectives is to continually enhance the online consumer experience and we are confident that Ron will add significant value in this critically important area.”
 
During his career, Williamson has revamped call center processes and implemented leading-edge customer service technology solutions that have increased operating efficiencies and significantly improved the customer experience.  While leading the sales and customer service teams for Victoria’s Secret’s Direct division, Williamson developed and implemented up-sell and cross-sell programs that drove incremental revenue. Following Victoria’s Secret, Williamson worked for LiveOps, a virtual call center company that deploys technology to coordinate the efforts of 20,000 work-from-home agents. Williamson’s background also includes executive management positions at dELiA’s, Time Warner and Netflix.
 
“In today’s business climate, providing a superior consumer experience is paramount,” said Williamson. “Many of the world’s greatest brands trust GSI to deliver excellent customer care. I am excited to join an organization that is widely recognized for setting trends in the e-commerce world and welcome the opportunity to help our clients grow their businesses by enhancing the overall online shopping experience.”