GSI Commerce Inc. tapped Fiona Dias to join the company as executive vice president – partner strategy and marketing. In this new role, Dias will lead a new partner strategy group that will deliver industry insight and best practices to help grow GSI's partners' businesses and GSI. The partner strategy team will focus in the areas of direct-to-consumer selling, interactive marketing and branding and multichannel integration.

“I am delighted to have Fiona join GSI's senior management team,” said Rubin. “Fiona's extensive expertise will greatly benefit our partners. Her leadership experience and successful track record in large-scale e-commerce and multichannel marketing is a tremendous asset.”

In addition to launching and directing the partner strategy team, Dias will lead GSI's corporate marketing department and its product management team, which oversees the development, implementation and enhancement of products to support GSI's partners' online strategies.

“I couldn't imagine a more exciting time to join GSI,” said Dias. “My passion for growing businesses coupled with the exceptional growth opportunities of GSI's more than 60 partners is a great combination.

“Our partner strategy team will work to leverage GSI's scale to provide industry-leading solutions to our partners, synthesize and share GSI's extensive e-commerce expertise and invent and deploy interactive strategies to differentiate our partners' brands.”

Prior to joining GSI, Dias was executive vice president and chief marketing officer with Circuit City Stores Inc. Her responsibilities included leading, a top 20 e-tailer. With her passion for interactive marketing and branding, she led Circuit City to be a retail leader in multichannel marketing. Prior to Circuit City, Dias held senior management positions with Frito-Lay Company (a division of Pepsico), Quaker State Company and Procter & Gamble Inc.

She earned her Master of Business Administration from the Stanford Graduate School of Business and a Bachelor of Arts degree, cum laude in Biochemistry, from Harvard University.