GSI Commerce Inc. announced its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.
“ClearSaleing’s innovative advertising analytics platform provides today’s marketers and digital agencies with an accurate way to measure, compare and optimize profit and ROI of their online advertising campaigns,” said Chris Saridakis, chief executive officer of GSI’s Global Marketing Services division. “The U.S. digital advertising market is $25.8 billion. ClearSaleing gives marketers the ability to understand the entire customer purchase path and how each online channel works to move a customer from acquisition to conversion, which helps deliver stronger performing marketing programs. We’re very pleased to welcome ClearSaleing to GSI.”
“ClearSaleing’s advertising analytics and attribution platform is the solution for the limited last-click measurement model online marketers and advertisers have been stuck with for far too long. ClearSaleing gives marketers the tools and intelligence to manage their overall media mix and fine tune the message of their campaigns,” said Randy Smith, chief executive officer of ClearSaleing. “GSI’s multichannel approach to marketing services and entrepreneurial culture makes this a strong fit for ClearSaleing and our clients. We’ll be able to continue to develop our technology while taking advantage of GSI’s broader resources and market position.”
Deann Harvey, currently chief sales officer of GSI’s Global Marketing Services division, will serve as ClearSaleing’s chief revenue officer effective immediately. She will be responsible for building ClearSaleing’s sales team and growing its client base among global advertisers and agencies.
ClearSaleing will operate as a wholly owned subsidiary of GSI’s Global Marketing Services division which provides a comprehensive set of interactive marketing solutions to help clients drive customer acquisition, conversion and loyalty across multiple channels. With the addition of ClearSaleing, the division now includes eight leading marketing services companies: e-Dialog, FetchBack, M3 Mobile, MBS Insight, Pepperjam, Silverlign and TrueAction. The company plans to integrate ClearSaleing into these other marketing services platforms. For more information, visit http://gsicommerce.com/marketing_services.
