Groupon has expanded its fitness-related deals business to include a new private-label women’s activewear clothing line, Form+Focus. Available through Groupon Goods, Form+Focus targets Groupon’s core female customer demographic.
“We’ve seen significant demand for this type of clothing – especially given the popularity of our local fitness-related offers. Form+Focus offers women a variety of options for any activity,” said Jacob Hawkins, VP, Groupon Goods North America. “It’s a natural next step for us to offer customers the opportunity to enhance their workouts with a collection of quality activewear at an incredible value.”
Form+Focus is Groupon’s sixth private-label brand, previously offered in the categories of women’s apparel, footwear and accessories, men’s apparel, footwear and accessories, home goods and pet goods.
According to the Private Label Manufacturers Association, sales of private-label store brands reached a record $118.4 billion in the U.S. last year.
