Grenade Gloves hired Marty Carrigan as West regional sales manager. Carrigan comes to the company with an extensive background in equipment, apparel and accessories for the action sports industry, with a heavy emphasis on winter sports. He earned a degree in marketing/ski business from Colorado Mountain College, and is currently on the SnowSports Industries of America (SIA) Board of Directors and United States Ski and Snowboard Association (USSA) snowboarding committee.
Carrigan most recently served as VP of global sales and marketing for Boa Technology. He also spent five years as VP of sales and operations for North America and Japan for Palmer Snowboarding, Level Gloves and Accessories, and Shaun Palmer Ltd. During that time, he established the dealer network that launched company sales into the millions, and elevated the Shaun Palmer brand by exploring new markets such as video game licensing and product endorsements outside the company.
While serving as VP of global sales and marketing for Morrow Snowboards, Carrigan increased profit margins significantly through improved processes and pricing policies and represented the U.S. Olympic team for Morrow at three Winter Olympics.
“His knowledge of how to maximize sales while still maintaining the unique flavor of a brand is a perfect fit for Grenade,” says Brian Danielson, Grenade VP of sales.
Carrigan will manage U.S. sales for Grenade from Wisconsin to the West Coast, as well as Hawaii and Alaska.
