Rick Olson has been named director of sales for both Mountain Hardwear and Montrail. Olson, who assumes his position on Oct. 6, will relocate to the Richmond, CA headquarters to become part of the executive team and will oversee the strategic direction of the sales team and retail partnerships nationally. Both brands are owned by Columbia Sportswear.

According to a statement, Olson’s 20-year career in the outdoor and ski industries as well as markets beyond outdoor sports provides a strong and diverse background in sales and key account management, field sales, customer service and retail marketing.


“Rick¬ís unique perspective and experience will be a great help to us as we look to grow our service, sales and brand awareness at retail nationally,” stated Mike Wallenfels, president of both brands.


“I first fell in love with Mountain Hardwear product as I was preparing to climb Mt. Kilimanjaro and have been a fan of the brand ever since” Olson stated, “I am honored to join such a dedicated, passionate and knowledgeable team.”


Olson is an avid skier, snowboarder, mountain biker and runner and hopes to expand on these outdoor passions as he and his family transition from Colorado to California.