Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, announces the appointment of Backbone Media as its public relations agency of record.
Backbone is an ideal match for Gregory, says Andy Yorkin, Gregory Mountain Products North American Marketing Manager. Backbone offers an in-depth understanding of the markets we serve and the ability to maximize brand awareness through all aspects of media.
Backbone Medias Penn Newhard comments, Gregory has a terrific heritage and were excited to build upon their solid foundation to help expand their brand recognition.
This fall, Gregory will enter the adventure travel market with its Axis Travel Series.
