Macy's will be be partnering with Tasso Elba to design the Greg Norman for Tasso Elba golf collection. The line will launch in January 2011.
“Admired for his golf prowess and entrepreneurial spirit, Greg Norman embodies success at the highest levels of sport and business, a notion that reflects the spirit of the Tasso Elba brand,” said Tim Adams, chief private brands officer of Macy's, Inc. “Similar to the game of golf, the Tasso Elba brand is recognized for its refinement, and the collaborative efforts between Greg Norman Collection and Tasso Elba successfully fuse the time-honored athletic sensibilities of golf with the traditional appeal of the Tasso Elba brand. With sophistication and quality in mind, Greg Norman for Tasso Elba is sure to appeal to the man with a classic sense of style.”
Greg Norman for Tasso Elba will feature a wide assortment of golf lifestyle product including shirts, shorts, pants, outerwear, belts, socks and hats. Available only at Macy's and on www.macys.com, Greg Norman for Tasso Elba will be available in early 2011 with more than 625 stores carrying core product and the top 300 stores featuring the full breadth of the assortment. Retail prices will range from $30 – $120.
“We are excited for the opportunity to expand the golf lifestyle offering of the Greg Norman brand,” said Michael J. Setola, president and CEO of Greg Norman Collection. “Greg Norman for Tasso Elba will embody a much broader sportswear assortment that transcends the traditional knit golf shirt and includes tailored pieces, trousers, furnishings and accessories.”
