Great Trango Holdings Has Added Four Key Players for the new season in addition to shuffling around a few of their existing team.
Tonya Riggs is taking over the sales and marketing department of all three GTHI divisions; Mark Cantor will now be crunching numbers in charge of the book-keeping department; Jonathan Degenhardt was brought on board to take care of Rocky Mountain sales and customer service, and Peak Exposure was hired as their out-of-house PR and strategic communications firm.
Stonewear Designs Brand Manager, Dana Caraway, will shift some of her focus to sales, by also serving as the brands California rep.
Riggs, whose new position is consolidating the sales and marketing efforts of Stonewear Designs, Trango, and E-Grips, brings a strong out-of industry background with her. The former marketing executive for Haagen Dazs, Pillsbury, and Quaker Oats said, “To date, weve been very product oriented, Now were going to use our reputation for product innovation as the foundation to develop an enduring brand reputation.”
>>>New faces are good; well see if that out-of-industry talent can sway the extremely brand-loyal climbing community
