Great Trango Holdings Inc. has announced the addition of three new team members to continue the growth of the Trango family of brands. Keith Patterson joins the Trango team as sales director, Toni Leskala as product manager and Everett Russell as marketing manager.
Keith brings the Trango family over 20 years of experience in the Outdoor Industry, serving in previous roles as VP of sales and marketing for Deuter, the director of sales and marketing for Dynafit/Salewa, and most recently as the VP of sales and marketing for Bergans of Norway. “Trango has a rich history in the climbing community and I’m excited to join a team that’s so passionate about climbing, the gear, and its users. I’ve always enjoyed the challenge of growing a business to the next level and I’m looking forward to continuing the momentum Trango has seen, and to expand our dealer and consumer base.”
Everett is an industry veteran and brings with him eightc years of marketing experience. Before joining the Trango family he served as La Sportiva NA’s sports marketing manager, directing their ambassador and field marketing programs. “This is an exciting time in the industry with huge potential for the expansion of climbing in to new and unexpected markets and I firmly believe Trango’s commitment to their core values and to their future has positioned the company to be an industry leader.” Everett looks forward to using his talents to continue to promote the GTHI family of brands and to expand their reach and visibility among all members of the vertical tribe.
Toni has been working in the Outdoor Industry overseeing product management and development tasks for two decades, most recently at Backcountry Access as their category director for snow safety electronics product line and development. “Trango is perfect place for me to continue my passion providing gear for outdoor enthusiasts! I am excited about this opportunity to work to produce climbing gear which will enhance the experience of outdoor people and make enjoying mountains safer for everybody!”
Chris Klinke, GTHI’s president, says “Keith, Toni, and Everett are going to be fantastic additions to our team and their abilities will help Trango connect with all members of the climbing community more effectively.”
