Peak Resorts Inc. on Wednesday reported record season pass sales for the 2018/2019 ski season through December 17, 2018. Company-wide season pass sales—including season pass sales to customers of the newly acquired Snow Time properties for the 2018/2019 ski season—are up by approximately 36 percent on a unit basis and by approximately 38 percent on a revenue basis, compared with the prior year. In addition, 34 percent of Snow Time season pass holders upgraded to a Peak Pass.
Peak Pass sales are up by approximately 18 percent on a unit basis and by approximately 20 percent on a revenue basis, compared with the prior year. Sales of the Drifter Pass, Peak Resorts’ unlimited season pass option for 18 to 29-year-olds, are up 27 percent on both a revenue and unit basis over the prior year.
Timothy D. Boyd, President and Chief Executive Officer, commented, “The 2018/2019 ski season is off to a great start, as we set new records company-wide on sales of our season passes. This momentum is driven by the great guest experiences we are offering at our mountains, with superb conditions, world-class facilities, and increasingly varied dining and retail offerings. Overall, sales of our Peak Pass have now far exceeded our results from last year. In addition, strong continued growth in sales of our Drifter Pass clearly demonstrates that our most price sensitive guests value the experiences and access made possible by our multi-mountain pass offerings and the proximity of our resorts.”
Now in its third winter season, the Peak Pass features a total of five pass options valid at 10 mountain locations across four Northeast and Mid-Atlantic states: Mount Snow in Vermont; Attitash, Wildcat and Crotched Mountain in New Hampshire; Hunter Mountain in New York; and Jack Frost, Big Boulder, Liberty Mountain, Whitetail Resort and Roundtop Mountain in Pennsylvania.
“We are delighted to continue to provide market-leading season pass offerings at our Northeast and Mid-Atlantic resorts and believe that our continued investments in snowmaking and in improving the on-mountain experience have created an even more compelling reason for our guests to come visit,” added Boyd. “From Mount Snow to Liberty Mountain, and from Hunter to Wildcat Mountain, Peak Resorts’ properties have become the leading range of day and overnight drive-to destinations for skiers and riders across the Northeast and Mid-Atlantic. Our guests appreciate the individual character of each of our mountains, the care we take to offer the most consistent skiing and riding conditions, and the unrivaled customer service and experiences which keep them coming back to our mountains time and time again. We are excited by the potential for the 2018/2019 ski season and beyond and look forward to what the future has in store.”
Photo courtesy Mount Snow