Grayl has named Chris Lowe as director of sales. Lowe will work alongside company president and CEO, Andrew Weber and Co-Founder, Travis Merrigan, and is tasked with building out and managing Grayl’s nationwide sales representation while implementing a strategic sales plan for the growth of the brand across categories.

“This is a truly fantastic team full of an entrepreneurial spirit that has proven it can create innovative, award-winning products,” said Lowe. “I look forward to building a strong wholesale business and rep force focused on outstanding service and transparency, bringing Grayl to new consumers around the world.”

Lowe joins the team with over 20 years of experience working at outdoor industry organizations REI, ExOfficio, and, most recently, Cascade Designs where Lowe held the director of sales position over its five brands.

Grayl’s water purifiers include the Ultralight Compact and GeoPress.