The Sports & Fitness Industry Association (SFIA) annual Start-Up Challenge will move to a virtual platform for 2021.

Now in its fifth year, the Challenge brings together young companies and entrepreneurs to pitch their concepts in a competitive format. All finalists will virtually present on May 4, 2021 to over 150 judges consisting of executives, investors and thought leaders in the Sports and Fitness Industry. Up to 10 finalists will be selected.

“Innovation is at the heart of our industry, and so much of the progress we’ve seen comes from small inventors and entrepreneurs driven to make a difference in sports and fitness,” said SFIA CEO & President, Tom Cove. “We’re excited to bring the Start-Up Challenge to the virtual stage.”

To date, SFIA has showcased 21 start-up companies over the last four years to raise awareness for their business in front of SFIA’s targeted audience. These finalists have collectively raised over $150 million. In addition to presenting directly to over 150 judges from across the industry, all 2021 finalists receive a one-year SFIA membership, a company highlight in its 2021 SFIA research report, introductions to five judges of their choosing and real-time feedback. The winner also receives a video digital package, a 2022 Start-Up Challenge judge’s spot, free registration for the 2021 Industry Leaders Summit, and a company feature in the 2021 SFIA research report.

Interested parties can apply here.