Grassroots Outdoor Alliance and Post Cereal are partnering to benefit American Forests Global ReLeaf Program.
The effort is highlighted in Grassroots member stores across the country in conjunction with the launch of Post's new Cranberry Vanilla cereal. Customers will receive samples of the new cereal and learn more about getting involved with the American Forests restoration program in each location.
“We were approached by Post to help them develop a conservation program in all of our member locations, and we are excited for the opportunity,” said Grassroots President Dave Matz. “We are committed to supporting conservation efforts, and helping companies do their part for the environment. Post has pledged to donate $50,000 to plant trees via Global ReLeaf, and we are happy to be the leaders helping them coordinate this outreach.”