Granite Gear appointed Denny, ink. as its public relations agency of record.
 
Denny, ink. will oversee all public relations initiatives for the northern Minnesota-based manufacturer of environmentally designed outdoor gear, including media relations, strategic communications counsel and marketing support for Granite Gear’s authentic collection of trail-proven backpacks, packing systems, canine and canoe gear, as well as the company’s outdoor essentials accessory line.
 
“After a very thorough review, we selected Denny, ink. based on their proven results and fresh insight relevant to the specialty outdoor market,” said Dan Cruikshank, chief operating officer at Granite Gear. “We are confident Denny, ink will effectively communicate the power of the Granite Gear brand in order to drive increased business to our retail partners.”
 
Granite Gear joins Denny, ink.’s roster of great brands with great stories-which currently includes Kaenon Polarized, Movement Skis, KOR Water, Powderhorn, and Pistil Designs.