Reebok-CCM Hockey appointed Glen Thornborough as VP, sports marketing, effective September 2. Thornborough joins Reebok-CCM Hockey from the ECHL, where he was most recently the senior vice president of m.arketing & business development.

Thornborough will be responsible for leading all activities related to league partnerships and player endorsements. Thornborough will also gather key product input from the world’s best pro players. These pro insights become the basis in setting the highest standards in product development.

“Glen Thornborough draws on several years of experience within the hockey industry.    “Glen Thornborough possesses all of the attributes that this highly and strategic role requires”, said Len Rhodes, general manager of Reebok-CCM Hockey. “Reebok-CCM Hockey has the world’s leading portfolio of Sports Properties and we are confident that Glen has all of the personal and professional qualifications that will allow us to widen the competitive advantage that we already enjoy versus our key competitors.”