Gramicci is expanding distribution of its outdoor lifestyle apparel brand with the signing of Canadian distributor, Recreation Outfitters Inc. (ROI).
The appointment of the Vancouver, B.C.-based firm is expected to generate major growth for Gramicci in Canada, a market where the apparel brand sees potential.
ROI has been distributing unique outdoor brands to Canadian retailers for more than 35 years and has been a brand builder for names such as Deuter, Diamir, Scarpa, Cloudveil, Hestra and Movement.
The firm will handle all Canadian accounts for the entire Gramicci line. A new ROI division created for sustainable apparel called Organic Outfitters dovetails with efforts behind the companys Greenicci collection of apparel made from organic or recycled fabrics.
