Gramicci Opens Boulder Showroom

Gramicci, the outdoor apparel company, has opened a showroom in downtown Boulder. As part of a soon-to-be-launched initiative called “Being There,” the new showroom is intended to make it easier for the company to “be there” and better service its retail customers.

Located at 1877 Broadway, Suite 100, the showroom will serve as home base for Patricia Babka, who joined the Agoura Hills, CA-headquartered company as vice president of sales earlier this year.

With economic conditions forcing many retailers to limit travel to trade shows or to apparel manufacturers' headquarters, Gramicci sought out a central and easily accessible location to bring its products closer to the trade.

“Colorado is a central location for our industry and Boulder represents Gramicci's unique, outdoors personality,” explained Babka. “In particular, with its proximity to Denver, the city is easily accessible to customers in the RockyMountain region, the Midwest and the East Coast.”

The company said that in response to its sustainability commitment, the Boulder showroom's location was selected so
that customers can walk there from hotels or to the city's numerous
restaurants.

“This is just one more avenue we are taking to make it easier
for our accounts to get to know Gramicci better,” said Babka.

The opening of the showroom is one of several steps Gramicci is taking to strengthen a 26-year-old brand.

“This is the initial phase of a program Gramicci is formally launching in May called 'Being There,' which is designed to assist our customers with navigating through a challenging retail economy,” said Gramicci president Marty Weening. “We are fortunate to be in a position to do this right now. The current market conditions require us to step up and heighten our customer services and be more accessible. We call this 'Being There.'” showroom's location was selected so that customers can walk there from hotels or to the city's numerous restaurants. “This is just one more avenue we are taking to make it easier for our accounts to get to know Gramicci better,” said Babka.