Gramicci named Christian Vogel as sales director for Europe. Vogel, 30, has held similar sales positions in Europe with other leading suppliers of outdoor apparel and accessories, most recently as director of European sales for Easton-Bell Sports. Prior to that, he was sales manager- Europe for Thermo Fisher Scientific's Nalgene Outdoor Products, where he established the company's first European office and helped build a strategic presence in 30-plus countries. Previously, he served at W.L. Gore & Associates GmbH.


 


In this new position with the Agoura Hills-based outdoor lifestyle apparel company, Vogel will be charged with growing the Gramicci brand throughout the continent via distributorships and licensing programs. He reports directly to Gramicci president Marty Weening and will be located at a newly established Munich office.


 


“An important part of the Gramicci growth and presence internationally is partnering with the right people and organizations that understand the scope and potential of the Gramicci concept and product message,” said Weening. “Christian has a very clear understanding of who we are and where we are going, and possesses the experience and knowledge to find and nurture good partners in Europe.”


 


The multi-lingual Vogel holds an MBA in International Business Administration and Economics from the University of Innsbruck and also completed foreign study at the Carroll School of Management at Boston College.


 


“With the revitalization of the Gramicci brand and new products, now is the perfect time to expand in Europe,” said Vogel, who added that his location in Munich is well situated for travel to the 30 countries he will target.