Gramicci has hired Lori Nuss as its U.S. regional manager of sales, where she will manage mountain state sales directives internally and maximize brand exposure in Gramicci growth regions. This is a newly created position to help Gramicci better serve its growing number of new dealers and existing accounts in marketing and customer service.

Prior to this position, Nuss worked as the Gramicci regional sales manager for the mountain states (UT, CO, TX, NE, AK, and KS). She was recently the Rocky Mountains territory manager for Costa Sunglasses. Nuss started her career with Patagonia in the late 1980’s and has more than 20 years of experience in the outdoor/ski industries.
A Montana native who spent her childhood in Yellowstone National Park, Nuss is an avid outdoors’ woman who enjoys traveling, skiing, fly-fishing, camping and other outdoor activities. She resides in Basalt, CO and is praying for snow like everyone else.
“I am thrilled to be a member of the Gramicci sales team,” Nuss said. “It's a unique opportunity to be involved with the revival of such a recognized, iconic brand.  I feel that the experience I bring to the table will help me to better identify with our retailers, and ultimately help to make them more successful.”