SnowSports Industries America (SIA) is proud to announce the winners of the 2011 SIA SnowSports U.S Retailers and Reps of the Year and the Canadian SnowSports Reps of the Year Award Winners. The winners will be honored at the 2012 SIA Snow Show Awards Ceremony held Friday, January 27th at 6pm at the Colorado Ski Country USA Central Food Court and Lounge, booth number 2132. Awardees were chosen based on specific criteria and for consistently making a significant impact in the snow sports industry.

Retailer nominees in the U.S. hailed from seven different regions and were voted on by suppliers and reps in the snow sports industry. Winners of the Canadian accolades came from five different territories in their country. 

The SIA U.S. Retailer of the Year Award is based upon a shop’s contribution to the growth of the snow sports industry, its promotional and marketing techniques and its success in the ski, snowboard, tele, cross country and/or snowshoe marketplace. The award winners are nominated and selected by suppliers and reps in the snow sports industry.

The SIA U.S. and Canadian SnowSports Regional Rep of the Year recognizes reps in the snow sports industry that have successfully fostered relationships with retail storefronts to help move winter sports products. Nominations for this accolade came from snow sports retailers in the industry. The award winners are nominated and selected by retailers in the snow sports industry.

“We were excited to have so many votes come in for this year’s accolades, seeing the industry eager to recognize hard working colleagues,” said Minna Casser of SIA. “The 2011 retailer and rep award winners have used their enthusiasm and passion for the industry to promote snow sports and provide their customers with exceptional products and service. We would like to congratulate each winner and thank them for all that they have done for the industry.”

U.S. Rep of the Year



Kent Fried

Eastern Lakes 

Tim Parker


Tom Blair


Andrew “Beach” Shaw

Northern California

Daniel Sorcinelli


Jamie LaValle


Ed Green


Brad Decker


Chris Dunham



U.S. Retailer of the Year



Buckman’s Ski Shop | Pottstown, PA


Cole Sport | Park City, UT

New England

East Coast Alpine | Danvers, MA

North Central

Trollhaugen Ski & Board Shop | Dresser, WI


Sturtevant’s | Bellevue, WA

South Central

Sun & Ski Sports | Houston, TX


Ski Center | Washington, DC 



Canadian Rep of the Year



Andrew Hicks

British Columbia

Derek Hale


Derek Hale


Evan Cole


Gilles Lachance

These awards are part of the overall SIA Awards Program that SIA has continued to build over the past several years.  For more information on the awards program, click here or visit