W.L. Gore & Associates has partnered with Soles4Souls, the international shoe charity dedicated to providing shoes to people in need, to launch the GORE-TEX brand 'How Far Can One Pair Go?' national shoe drive and footwear promotion.
'The How Far Can One Pair Go?' campaign will encourage people to donate and see how far one pair of shoes can go to help a person in need. The question, 'How Far Can One Pair Go?' also underscores the versatility and comfort of casual shoes with GORE-TEX lining and encourages consumers to see how far they can go in these shoes,” commented Brian Gallagher marketing footwear strategist for Gore. “It was a natural fit to partner with Soles4Souls for this initiative and we are thrilled to be involved with such a noteworthy cause.”
Coinciding with the launch of the 'How Far Can One Pair Go?' shoe drive, footwear manufacturers Ara, Clarks, Ecco, MBT, Mephisto, Merrell, New Balance, Stuart Weitzman and Timberland are introducing new casual shoe styles that feature waterproof, breathable GORE-TEX fabric technology. The technology built into every pair of shoes with GORE-TEX lining keeps feet comfortably protected from the elements warm or cold, wet or dry, winter or summer.
“We are thrilled that Gore has created this program to help Soles4Souls continue its mission to enhance the lives of children and families worldwide through cooperative efforts of distributing critically needed footwear,” commented Wayne Elsey, Founder and CEO, Soles4Souls, Inc. “The winners of this promotion will have a unique opportunity to join Soles4Souls on a distribution trip to see how far donations go in improving the lives of people in need.”