W.L. Gore & Associates (Gore) and the GORE-TEX brand launched a new online community today, MyExperienceMore.com.
“Our new community is geared towards outdoor enthusiasts of all levels and activities,” states Bill Foster, GORE-TEX brand marketing director. “MyExperienceMore.com provides a forum for these individuals to communicate with one another and share their outdoor experiences via photos, videos and message boards.”
MyExperienceMore.com community members will benefit from special promotions and offers from Gore’s partner brands and retailers. The community will also highlight upcoming events across the country and fundraisers for related non-profit organizations.
“Outdoor enthusiasts are a vibrant and active community who thrive on connecting with each other,” states Melissa Riggs of Gore’s Fabric Marketing division. “We are simply providing a means through which these individuals can be inspired and energized by their peers.”
To launch the new MyExperienceMore.com community, the GORE-TEX brand presents the “Experience More Challenge,” an online contest in which community members have the chance to win the experience of their dreams. Members can submit photos of themselves “experiencing more” outdoors, and the online community will rate these experiences.
Entries receiving a certain average rating will then be considered for six finalist positions, chosen by a panel of Gore representatives. The six finalists will receive GORE-TEX gear and will be reevaluated by the online community, who will vote for the winner of the “Experience More Challenge.” The Grand Prize Winner will receive up to $10,000 towards planning his/her own dream experience, including expenses and gear. Additionally, the GORE-TEX brand will donate $5,000 to one of 10 participating outdoor non-profits, to be selected by the Experience More Challenge winner.
