GoPro, Inc. agreed to acquire Forcite Helmet Systems, which the company described as a “pioneer in embedding technology into helmets.”
GoPro said in a release that it intends to “accelerate Forcite’s vision to provide a safer, more dynamic motorcycling experience through tech-enabled motorcycle helmets with the long-term goal of tech-enabling other categories of helmets over time.”
Terms of the deal were not disclosed.
“The greater helmet market represents a meaningful TAM expanding opportunity for GoPro, and we’re excited for the Forcite team to join us so that together we can work towards enhancing the performance and safety of various types of helmets, starting with motorcycle helmets,” said GoPro Founder and CEO Nicholas Woodman. “GoPro has built a strong brand internationally across all forms of motorsports and has enjoyed a strong following with motorcycle enthusiasts. We’re excited to leverage our brand reputation along with our technical and operational capabilities to address what we believe is a long-term growth opportunity for our business.”
Woodman added that in addition to GoPro’s plan to develop a GoPro-branded line of helmets, it foresees partnering with other helmet brands to help tech-enable its various helmet lines.
“We have great respect for established brands, and we look forward to working with them to help drive the industry forward together,” Woodman said.
GoPro’s acquisition of Forcite is expected to close in the first quarter, subject to customary closing conditions. The company said it will share more details on the deal at its 2023 fourth quarter and full-year earnings conference call on February 7, 2024.
Image courtesy Forcite Helmet Systems
