Goody's Family Clothing, which is liquidating, has retained
Streambank, LLC to undertake the marketing and sales efforts for the
intellectual asset portfolio of Goody's Family Clothing, including rights to
the Duck Head brand.
In addition to Duck Head, Goody's labels include Ivy Crew for men, OCI for
young men, juniors, and children, Goodclothes and
for misses, and Baby Crew for infants and toddlers. These house brands, which
accounted for over $300 million in retail sales in 2007, are all being offered
for sale.
In January, Goody's filed for a second time for Chapter 11 bankruptcy
protection, and announced it would liquidate its 282 remaining stores.
“Goody's intangible asset portfolio represents over a century of brand
building at its finest,” said David Peek, Goody's CFO. “Goody's is
one of the most recognized family clothing retailers in the Southeast, and is
uniquely positioned in smaller towns where budget-minded shoppers seek both
quality and fashion. The acquisition of these brands represents a unique
opportunity.”
“Goody's Family Clothing offers a unique and valuable trademark portfolio,
including the storied Duck Head brand,” said Gabe Fried, Managing Member
and Founder, Streambank. “These brands, especially the Goody's name, fill
a valuable niche in the apparel retail landscape and represent an opportunity
for newcomers or existing firms to grow market share and margin quickly.
Opportunities to acquire brands such as Duck Head don't come along very often,
and with a successful history of licensing in place, the company management has
ensured this brand will continue on for some time.”
The marketing of Goody's assets recently commenced. An auction date will be
determined in the near future.
