Goodhew, LLC, designer and marketer of lifestyle, high-performance socks and fine-apparel accessories, has partnered with North Carolina-based public relations firm Darby Communications. The partnership is effective immediately.
“Were thrilled to be working with a brand of this caliber,” said Darby Communications founder, Coral Darby. “These socks are innovative, and hip, but theyre also made from renewable yarns, so they come with a social conscience. Goodhew is exactly the kind of company we like to work for.”
The initial PR campaign will focus on the many attributes of Goodhew, beginning with their founders, Jim Markley and Thomas Lee, who together have more than 20 years experience in the outdoor and hosiery industries. Markley most recently hails from SmartWool, where he spent 12 years as their vice president of sales. Lee, an expert in design and development, was the vice president of Crescent Hosiery Mills.
“Well be unveiling several major initiatives during this summers trade show season,” said Markley. “Our partnership with Darby Communications will be extremely helpful as we make our announcements.”
