Good Sportsman Marketing, the Huron Capital-backed hunting accessories business, completed two add-on acquisitions: Scent Web from Beaverton, MI-based A-Way Hunting Products, and Eugene, OR-based Bullseye Camera Systems.
Huron has completed three add-ons for Good Sportsman Marketing since it acquired the platform company in June 2016.
Scent Web has a patented delivery mechanism for dispensing deer scent attractants, which builds on GSM’s portfolio of products that enhance the hunting experience. The acquisition represents GSM’s initial expansion into the scent/attractants market.
Bullseye designs, assembles and distributes target shooting camera systems. Using Bullseye’s camera system and its proprietary software application, shooters can view targets from long distances from mobile devices as well as utilize several interactive features of the software at the shooting range.
“Scent Web and Bullseye are great additions to our growing product lineup,” said Eddie Castro, CEO of GSM. “Scent Web offers several attributes that differentiate it from competing products, and we believe this will be a key product category extension for our Hunting Made Easy line. Meanwhile, Bullseye will be the initial building block in our new Shooting Made Easy line.”
Sean Roberts, principal at Huron Capital, added, “We’re thrilled to add not one but two more acquisitions to GSM. Eddie and the GSM team have proven the ability to drive growth across their portfolio of products, and we look forward to seeing the potential of these new products through GSM’s distribution. We are excited about the future for both Scent Web and Bullseye, and are eager to pursue additional acquisitions as we expand the GSM platform.”
