GoLite has been selected as one of the few companies to receive Backpacker Magazine's 2004 Editors' Choice award. GoLite's Kinetic jacket was uniquely distinguished this year in being the only clothing selected for the award, which is widely viewed as the most prestigious product design award within the outdoor industry.
GoLite's Chief Executive Officer, Kim Coupounas, discussed the significance of an Editors' Choice award. “Backpacker editors are the real deal. They log hundreds of days on the trail each year and test gear in the most adverse conditions, looking for products with excellent design, quality, functionality, and value. Backpacker Magazine is also among the most widely recognized and valued outdoor consumer publications in the world, one that is recognized for its journalistic integrity and for providing truly valuable information to its readership. So a “thumbs up” from the Backpacker editorial team is one of the most coveted and meaningful acknowledgements an outdoor company can receive.”
