GoLite has promoted three key team members: Andy Burgess, formerly VP of Product, is now SVP of Product, Sales and Marketing, creating a strong cohesive synergy between the different business units. Mark Flanagan, formerly European General Manager, is now GoLite’s International General Manager, allowing him to effectively leverage his proven market development abilities across all international markets. And Kevin Joyce, formerly Apparel Director, is now Product Director responsible for both apparel and equipment so that he can exercise his astute skills in all areas of product development.

Commenting on the promotions, GoLite’s President Demetri Coupounas offered the following, “Andy, Flan and Kevin have all put in top flight performances over the past few years. Each of these promotions is well deserved and enables GoLite to effectively continue its aggressive growth plan.”

In addition, GoLite has hired four seasoned sales agencies to handle its expanding North American business, including Canadian based Guelph Brand Strategies to manage the brand’s expansion into the Canadian market. The Horton Company is handling GoLite sales in the South Central Region; Addleman-Kirsch is overseeing the Rockies; and Harry Longerbeam is managing the Mid-Atlantic territory. Amber Wiedenhoeft has been hired by Pacific Outdoors to assist Greg Letts in the Northwest. All North American sales agencies will report to Kevin Volz, North American Sales Manager.