GoLite hired industry veteran Erika Bruhn to lead GoLite’s marketing team. Erika brings over 10 years of experience in the outdoor industry to GoLite, most recently from KEEN, Inc. where Erika has played a strategic role in new product launches, consumer communications, brand initiatives and large-scale campaigns.

“GoLite’s aggressive growth strategy requires a higher level of play from our entire team,” said GoLite Co-founder and President Demetri Coupounas. “Erika’s experience in strategic brand growth and consumer communications makes her a great fit for GoLite’s brand growth plan.”

Erika’s most recent accomplishments include Hybrid Pedal, a 900-mile cycling event and accompanying documentary designed to generate visibility for The Conservation Alliance and Hybrid STAND, a large-scale brand campaign promoting ideas and awareness around sustainability.

“I'm thrilled to be a part of GoLite in this time of growth and brand expansion,” said Erika Bruhn. “I truly believe in the GoLite brand and it’s ability to stay true to its outdoor roots. I look forward to the opportunity to grow GoLite through strategic marketing efforts and grassroots environmental initiatives that inspire community and a conscientious, fun approach to the outdoor lifestyle.