GolfTec, a provider of golf lessons and club fittings, will move forward with plans to open multiple stand-alone improvement centers before the end of 2016, and more than 20 new openings in major markets throughout the first half of 2017.
The company explained that this was a response to Dick’s Sporting Goods’ recent acquisition of Golfsmith International and the subsequent closure of multiple stores housing GolfTec centers.
GolfTec also explained that it has implemented a dedicated plan to ensure a seamless transition for students and coaches during this time. In markets impacted, GolfTec will either open a new stand-alone location (along with temporary options so as to not disrupt service) and/or transition students and coaches to a nearby, existing GolfTec location. There are only a few locations where neither of the above options are available.
“GolfTec is coming off our most successful fiscal year in our 21-year history,” said Joe Assell, co-founder and CEO, GolfTec. “The Golfsmith/Dick’s Sporting Goods opportunity isn’t slowing our growth as we are in a great financial position with the mobility and capital to deploy more stand-alone locations, which continues to be our primary goal.”
New improvement centers in Baltimore, Grand Rapids, Mission Viejo, Tucson, Dallas, Hartford and Birmingham are scheduled to open before year-end and will feature new design and technology.
The company already opened its Hong Kong improvement center in early October and it is already performing well, said a representative
The GolfTec coaching team is mainly comprised of PGA professionals.
Photo courtesy GolfTec
