GoFit. the hand-held fitness equipment maker, signed Bob Harper, Co-host of NBC's The Biggest Loser, to an endorsement contract.
GoFit said the collaboration is a multi-product engagement that will include unique and innovative equipment designs with digital media. With 20-years of experience as a fitness authority and Hollywood trainer, Harper uses his 'inside-out' philosophy to motivate clients to adopt new habits that promote physical, emotional and spiritual health. The first of many Bob Harper endorsed products in the series is GoFit's patent pending Contour Kettlebells. Ergonomically designed with a unique contour shape, each Contour Kettlebell comes equipped with a 30-minute Bob Harper Kettlebell Workout DVD, designed and performed by Bob himself.
“We've always admired Bob's ability to help people empower themselves, which is right in line with our mission,” says GoFit cofounder Richard Davis. “Bob motivates people to achieve the impossible – plus, he's a longtime user of kettlebells in his training.”
