Giro, a division of Easton Bell Sports, plans to launch a a line of men's and women's cycling shoes this fall. The collection of high end cycling footwear includes road and mountain
shoes from men and women. Prices will range from $199 to $349.
Paul Harrington, CEO of Easton Bell Sports, spoke about the launch on his company's second-quarter conference call. He said the line represents two years of design and
development work. The collection will debut at
Eurobike.
“Highlights include Easton engineered carbon fiber outsoles, premium materials and adjustable footbeds,” Harrington said. “At 195 grams, the Prolite model will be lightest product shoe on the market and was worn by Levi Leipheimer in the recent Tour de France. Key retailers in both U.S. and Europe have already committed to carrying this line for next year's cycling season.”
Giro shoes will launch in about 500 U.S. retailers.
Besides helmets, Giro in recent years has expanded into sunglasses, snow goggles and gloves.
