Giordana Cycling collaborated with American award-winning women’s fashion designer and avid cyclist Kristopher Brock on a limited-edition capsule collection (“Per Tutti I Terreni”) available at select retailers and online exclusively at giordanacycling.com.
The Giordana x Kristopher Brock collection explores Giordana’s history and pro cycling as a whole to evoke a sense of nostalgia and modern luxury. Brock said, “Each piece in this collection is deeply personal to me as someone who is athletically active and needs to be put together for a busy work and family life. Packable, comfortable and elevated, while never sacrificing the quality, craft and attention to detail in each piece.”
The capsule marks Brock’s first entry into athletic apparel and menswear.
Per Tutti I Terreni translates to “for all terrains” and highlights the versatility and range of the pieces with a nod to Giordana’s Italian roots. It includes cycling-specific jerseys and bib shorts for men and women, as well as unisex rain pieces, swim shorts and accessories.
Brock continued, “This collection primarily focuses on transitional technical wear meant to be used on and off the bike. The color palette and prints help evoke a romantic undertone of the natural landscape and oceanside textures. Two graphics are used throughout the offering. “Steps” is an image of an old staircase that leads into the ocean. This image was shot during one of the campaign shoots in Saint-Malo, CA. The steps represent the versatility of the pieces as well as the wearer as they make their way from land to sea. The second graphic, “Gloaming,” represents that time of day that’s neither here nor there, much like the transitional theme of the collection. The swirl of color is drawn from the elements earth and water and how they exist separately, but also together.”
Giordana Creative Director Julian Andretta said, “The partnership between Giordana and Kris Brock is a natural fit. We all focus on quality down to the smallest detail and enjoy pairing an appreciation for nostalgia with a modern point of view. The creativity and passion that Kris brings to this project are exciting, and we’re looking forward to sharing this collection with an ever-growing community of cyclists and style enthusiasts.”
The Giordana brand mission is to enhance the cycling experience of everyone who rides. Giordana’s purpose and passion projects, like this one, are offered seasonally in small batch production, limited releases and designs that tell a unique story. With these timely releases, Giordana highlights meaningful partnerships, milestones and trends in cycling.
Photo courtesy Giordana
