The SIA Snow Fashion & Trends Show will again shine the white-hot spotlight on next season’s top trends in outerwear, gear and accessories following DAY ONE, January 26th, 2012, of the 2012 SIA Snow Show.
Before the models take to the stage, key buyers, top media and industry friends will mix and mingle in the Colorado Convention Center’s Mile High Ball Room at 6P for cocktails and hors d'oeuvres. When the Snow Fashion & Trends Show begins at 6:30P, a live DJ and multi-media video presentation of old school photography (think Hipstamatic) will act as a funky backdrop for professionally styled models to work the catwalk in creations from over thirty snow sports brands.
The evening will end with an encore performance from the “RAMP IT UP” male models who will provide their unique interpretation of women’s winter fashions, all in the name of raising funds for the Outdoor Industries Women’s Coalition (OIWC).
“We were thrilled to be a part of the fashion show last year it was full of energy and the expertise of the Stylesight crew alongside the collections was a smart incorporation. All in all the perfect way to kick off SIA,” commented Robert Yturri, SVP Product and Brand Management, Sport Obermeyer.